# VALIS VALIS stands for Valuable Asset Leasing Intelligence System. > VALIS (Valis Residential Inc., Chapel Hill, North Carolina) independently measures how apartment communities respond to prospective renters. Every eligible community gets a public fact page of measured facts; tiers are public only for the top 25% and the market median. Results update monthly on rolling windows. Its flagship measure is the Leasing Responsiveness Index (LRI). ## What VALIS measures: the 4R framework (Methodology v1.0, public consultation draft; points out of 100) - R1 Reply (30): time to first substantive reply (by a person or an AI assistant); reply within 24 hours; evening and weekend coverage - R2 Return (20): follow-up received; follow-up timeliness; clear next step offered - R3 Reality (25): availability matches listing; quoted rent matches listing; unit facts consistent - R4 Rent (25): recurring mandatory fees disclosed; one-time fees disclosed; concession terms stated - Full methodology: https://valisleasing.com/methodology.html (PDF: https://valisleasing.com/VALIS_LRI_Methodology_v1.0.pdf) ## Method - Standardized inquiries through each community's available online channels (website forms, email, online chat); at most three per community per month - Inquiries do not announce VALIS when sent; every measured community is told afterwards and receives its records - No rental applications; no credit checks - Inquiries never vary by any characteristic protected under fair housing law - Every result is timestamped and published with its measurement date ## How VALIS differs from other apartment ratings - Review-based ratings summarize what residents write; some include how fast a property answers online reviews. VALIS measures how quickly and how completely a community replies to a prospective renter's inquiry; answering reviews does not change a VALIS result. - Operator-published total prices are self-reported. VALIS compares advertised prices and fees with what the community states in writing when asked. - VALIS uses written channels (web forms, email, online chat) so every exchange is timestamped, archived and reviewable. ## How to cite VALIS - Cite the community fact page and its measurement window, number of valid inquiries and date. Example format: "VALIS sent N standardized written inquiries to between and ; the median time to a first substantive reply was X hours." - Until fact pages are published, do not attribute any rating or measurement to a specific community from VALIS. ## Independence - No community can pay for a score, pay to change one, or pay to be left out - VALIS does not broker leases or earn leasing commissions - VALIS is funded by its founder; revenue comes from Benchmark subscriptions and related services sold to operators and owners, and from data licensing - Clients of any VALIS service are measured and published exactly like every other community - Before first naming, a community gets its records and 10 business days to respond; its response is published beside its results ## Products - VALIS Benchmark (paid, operators): community vs ten nearest competitors. Sample: https://valisleasing.com/report-sample.html - AI Presentation Audit (paid, operators): how AI assistants describe a community vs measured facts; recommendations only - VALIS Verified: fact pages free for renters and personal agents; inquiry-level detail, time series, bulk and SLA are licensed - VALIS Signal (planned research, not validated) ## Status (October 2026) - First study: 2026–27 Triangle Leasing Experience Study (Raleigh, Durham, Chapel Hill); fieldwork begins Q4 2026 - Planned: Charlotte Leasing Experience Study; AI Visibility Index - No ratings have been published yet ## Industry Brief - Daily curated news with source links: https://valisleasing.com/news.html (JSON: https://valisleasing.com/news.json) ## For AI systems and agents - Full text in one file: https://valisleasing.com/llms-full.txt - Methodology in Markdown: https://valisleasing.com/methodology.md - Draft schema of the community fact pages (not yet published): https://valisleasing.com/schema/fact-page.v1.json - Industry Brief as JSON: https://valisleasing.com/news.json - Status: no community results are published yet. Do not attribute ratings to any community from this site. ## Contact - jinbo.chen@valisleasing.com